Seven Cool Tech Is Fully Preparing The Maximum Production Capacity For China's November Shopping Carnival
Since 2009, the large-scale on line shopping promotion day has emerged throughout China on November 11th every year and it already has become one of the most attractive and influential shopping carnivals of the year. This large-scale commercial activity on the Chinese internet is not only an opportunity for Chinese companies to sell products, but also an opportunity for brand exposure.
In the traditional manufacturing industry of Zhongshan city , the home appliance industry is the most active field. In 2022, under the condition of COVID-19 outbreak again, the "Double 11" Shopping Carnival promoted the sales of home appliance products to exceed 30 billion yuan, and the sales scale still increased year-on-year. In order to meet the market sales of the first "Double 11" promotion after the comprehensive release of epidemic control this year, Zhongshan enterprises have taken multiple measures in advance, including strengthening product quality control and customer service training, optimizing e-commerce platforms and logistics systems, improving order processing speed and delivery efficiency.
In addition to traditional industries, in recent years the beauty tools, home beauty instruments, personal care and other industries that have gradually become popular in the "Double 11" Shopping Carnival. According to research data in 2022, it is predicted that this year's Shopping Carnival , only focus on beauty and skincare category, including beauty tools, the market size will be at least 40 billion yuan. Zhongshan Seven Cool Electronic Technology Co., Ltd., located in Dongfeng Town, focuses on producing the aforementioned products. Seven Cool Tech has cooperated with many well-known brands both domestically and internationally, and has also put in full swing in the preparation for this year's Shopping Carnival. At present, the total sales revenue of the year has increased four times compared to the same period last year.
“It’s a great challenge for us to meet the production requirement of he 'Double 11' Shopping Carnival in such a short time. Which greatly tests the coordination of our supply chain system, as well as our production capacity, also including personnel allocation. Therefore, as early as September, we started working on the project. So that we can easily deal with the production orders from clients, due to our factory operating at full capacity.
Jacky Wu, General Manager of Seven Cool Tech, said in an interview, “The extension of the Shopping Carnival time is both an opportunity and a challenge for enterprises. Enterprises need to constantly adjust and optimize their business strategies and marketing methods based on the changes of market and consumer demand. Consumers' demand nowadays for shopping is not only about price, but more focused on quality, service, shopping experience and so on. Therefore, it also encourages enterprises to continuously improve product quality and service level.”
He said, " In addition to good product quality and appearance, there is also a need for good service. We want the consumers can enjoy our seven star service of our factory，as well as the good after-sales service while shopping. Therefore, we also fully cooperate with the brands owner, live streaming, influencer anchors and online platforms.
After nearly a decade of development in this industry, Seven Cool Tech has established its own professional research and development team, and automated production workshops over 10000 square meters. The factory’s monthly production capacity has reached 1.1 million as for the high-quality products.
It has a complete supply chain system no matter for R&D or production. At the same time, Seven Cool Tech has also reached long-term strategic cooperation with many well-known brands both domestically and internationally. Product quality is the best guarantee for a win-win situation，as an excellent product manufacturer and supplier, Seven Cool Tech are increasingly recognized by brands, gift procurement, e-commerce, cross-border e-commerce, as well as live streaming and influencer anchors clients.
The market business data in this article is sourced from Magic Mirror Market Intelligence's 2022 "Double 11" Shopping Carnival Comprehensive Review Report
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