China November Shopping Carnival Is Popular Seven Cool Products In The Top Live Streaming Room Are Highly Favored
The highly anticipated "Double 11" Shopping Carnival has arrived as promised, with a prosperous live streaming ecosystem on Taobao and a strong entry of JD Wholesale. The battlefield of live streaming sales is fiercely competitive and consumers are showing strong online shopping enthusiasm. Together with merchants, platforms, and anchors, they are staging a highly attractive large-scale On-line shopping carnival on the Chinese internet.
Chinese E-Commerce Continues To Maintain Strong Vitality
In the Tmall “Double 11”merchant live streaming, a total of 402 brands sold over 100 million yuan, of which 243 were domestic brands, and 38000 brand increased by over 100% year-on-year. Consumers have shown greater enthusiasm for Tmall “Double 11”, with a total of over 800 million users visited throughout the entire cycle, reaching a historic peak.
The sales of Vipshop's discount section have exploded. Taking "Crazy Buying PLUS" as an example, after the "Double 11" opened for 24 hours, its sales surged 12.5 times compared to daily sales. The single item with sales exceeding one million yuan increased by 31% year-on-year.
The number of brands, merchants, and products participating in the Pinduoduo platform promotion has reached new highs, with over 40 sub categories such as agricultural products, domestic products, and global goods doubling in growth. The number of billion yuan subsidy orders has increased by 107% year-on-year.
On November 13, China Tiktok E-Commerce released the data report of China Tiktok Mall's Double 11 Good Product Festival, showing the platform's global business situation and public consumption trend during the Double 11. The report shows that from October 20 to November 11, the cumulative live broadcast time in the live broadcast room of China Tiktok E-commerce has reached 58.27 million hours, and the short videos hanging on shopping carts have been played 169.7 billion times. The GMV of China Tiktok Shopping Mall has increased by 119% year-on-year.
According to monitoring data from the National Postal Administration, from November 1 to 11, 2023, Express Mail Service enterprises across the country received a total of 5.264 billion express packages, a year-on-year increase of 23.22%, and the daily average business volume was 1.4 times the daily business volume. On November 11th, Express Mail Service received approximately 639 million packages, 1.87 times the daily business volume, and a year-on-year increase of 15.76%. During the "Double 11" shopping carnival period, the overall network revenue reached a new historical high, fully demonstrating the resilience and vitality of China's economic development, and is a vivid portrayal of the economic recovery and improvement.
Seven Cool Product Are Highly Favored
In Top Live Streaming Room
After several years of continuous popularity in live streaming, this year's "Double 11" Shopping Carnival. has once again ushered in a major outbreak. According to data from Tmall, as of 0:00 on November 11th, Taobao has generated 58 live streaming rooms worth over 100 million yuan, with 7 influencer anchors and 7 brand store anchors achieving sales worth over 100 million yuan for the first time. And JD Wholesale live streaming room also gained attention during the "Double 11" shopping carnival this year, with a cumulative number of viewers exceeding 320 million as of noon on November 11th.
In this year's "Breaking Billion" live broadcast room, both the new and old forces of influencer anchors achieved historic highs. Star Jia Nailiang is the author of China Tiktok's annual e-commerce influence, who performed well, and Guangdong couple's debut was warmly welcomed and popular on China Tiktok for "Double 11" Shopping Carnival.
Seven Cool Tech has collaborated with many well-known brands both domestically and internationally. In the preparation for this year's "Double 11" Shopping Carnival, it has put in full force and started planning in advance as early as September. It is fully prepared to cooperate with the brand, live streaming, and influencer anchor clients to sprint for "Double 11". From the target orders, sales of Seven Cool Tech has increased three times compared to the same period last year, during this year's "Double 11" preparation period. Multiple products of Seven Cool Tech have become popular in top live streaming rooms including LED beauty mirrors, U-shaped massage pillows, and oxygen injection devices. These products have frequently appeared in top live streaming rooms and were highly favored and rush purchased by the customers.
The centralized procurement of "Double 11" major clients is a major test for the overall coordination of the production system on the supplier, including the coordination of the supply chain system, production capacity arrangement, and the allocation of all personnel. When the "Double 11" targets orders swarmed in, Seven Cool Tech also reached full production capacity and successfully completed the orders given by customers. We have provided strong product support for all clients to sprint towards the sales targets of the shopping carnival.
Jacky Wu, General Manager of Seven Cool Tech, said in an interview, “The extension of the Shopping Carnival time is both an opportunity and a challenge for enterprises. Enterprises need to constantly adjust and optimize their business strategies and marketing methods based on the changes of market and consumer demand. Consumers' demand nowadays for shopping is not only about price, but more focused on quality, service, shopping experience and so on. Therefore, it also encourages enterprises to continuously improve product quality and service level.”
He said, " In addition to good product quality and appearance, there is also a need for good service. We want the customers can enjoy our seven star service of our factory，as well as the good after-sales service while shopping. Therefore, we also fully cooperate with the brands owner, live streaming, influencer anchor and online platforms.
As a high-quality product manufacturer and supplier, Seven Cool Tech is increasingly recognized in the industry by brand owners, gift procurement, domestic e-commerce, cross-border e-commerce, as well as live streaming and influencer anchor clients. Looking forward Seven Cool Tech bringing more creative and innovative products for all the customers in the next "Double 11" Shopping Carnival.
