Sevencool Intelligent Massage Pillow, Neck U Shaped Massage Pillow Becomes a New Favorite
In the post epidemic era , the country proposed a "double circulation" future strategy. Driven by various favorable industrial policies for general health under the current Dual circulation, the future market of neck massage pillows is expected to break out.
Global massage equipment production relies on manufacturing in China
The United States remains China's largest exporter
Massage and health care appliances / neck massage pillow are the general name of appliances for massaging people's whole body or all parts of the body, mainly including Massage chair, massage pillows, neck massage pillow,foot massagers and other small massage appliances. The market size of the global massage appliance industry has increased year by year from 9.87 billion dollars in 2014. By 2019, the global massage appliance market size is estimated to exceed 15.03 billion dollars, an increase of 8.99% year on year. From 2013 to 2018, the Compound annual growth rate (CAGR) of the massage appliance industry reached 9.4%.
The Asian region is one of the regions with rapid growth in demand for massage equipment in the global market. The compound growth rate of the market size of the Asian massage equipment industry from 2014 to 2019 was 9.11%. Among them, Chinese Mainland is one of the important consumer markets of massage appliances in Asia. In the future, with the growth of health demand, consumption improvement, Sharing economy and other factors, the market demand of massage appliances will further expand.
Compared with other countries and regions in Asia, the retention rate of Chinese household Massage chair is only 0.3%, and the market retention rate of massage pillows, foot massagers and other products is not high. The domestic massage appliance market still has a large growth space. From the perspective of the market size of Chinese massage equipment, according to statistics, the overall market size of Chinese massage and health equipment in 2018 was around 12.9 billion yuan, an increase of 11.2% year-on-year.
Although the global massage equipment industry has formed four major consumer regions: North America, Europe, East Asia, and Southeast Asia, in terms of production, due to China's rise as a world manufacturing center, the global massage equipment industry chain has begun to shift towards China. At present, the production of massage appliances in Taiwan, China, China has basically completed the transfer, while Japanese manufacturers are more focused on the production and research and development of high-end multi-functional Massage chair and other high-value products, and gradually withdraw from the production of massage appliances and other low price products.
The retention rate of massage and health equipment in developed countries such as Europe, America, Japan, and South Korea is relatively high, which is directly related to the local high standard of living and consumption capacity. However, the production of global massage equipment / neck massage pillow / vibrating massage pillow/ neck massager / electrical massage pillow / homeuse massaging pillow / healthy neck pillow products still relies heavily on Chinese manufacturing.
According to public data statistics, in 2018, the United States, South Korea, and Japan were the top three export destinations for Chinese massage equipment ,neck massage pillow products, with export proportions of 26.5%, 13.2%, and 11.5%, respectively. Other regions accounted for 11.5%, and the United States remains the largest exporter of Chinese massage equipment.
Massage equipment ,neck massage pillow products in the post epidemic era
Will become a market explosion point
Massage appliances have become a new hot spot of health consumption for middle-aged and elderly people. Massage chair, neck massage pillow and foot massager occupy nearly 90% of the market share. According to the "2020 Market Analysis of China's Health and Wellness Industry" by the Prospective Industry Research Institute, the perspective of the health and wellness industry is based on the entire population, and most top real estate companies also choose relevant health and wellness equipment, medical treatment, elderly care facilities, and real estate projects to support and focus on layout.
At the same time, the ongoing epidemic has once again raised people's awareness and pursuit of "health". The main group that values health preservation has gradually expanded from the elderly to the middle-aged and young, and the market size has once again increased. With the overall improvement of residents' consumption level year by year, health maintenance equipment is bound to be integrated into daily life. The report released by Tongce Research Institute shows that in the post pandemic era, there will be more health care industry projects that focus on nutrition. Compared to professional medical and health management, more easily operated health products will enter the market.
portable massage appliances are favored by the market
Sevencool Intelligent Massage Pillow, Neck U Shaped Massage Pillow Becomes a New Favorite
At present, the massage appliance industry includes Massage chair,U shaped massage pillow, foot massager, massage cushion and other small massage equipment, of which Massage chair has the largest market share. According to statistics, the market share of Massage chair in 2019 is about 47%, followed by neck massage pillow, foot massager and shoulder massager. In terms of the number of enterprises, according to statistics, as of March 2020, the number of massager enterprises in China was 3375, with Shandong Province having the highest number of enterprises and 1373 in operation.
With the arrival of the 4G era and the rapid development of entertainment media, people are using their phones for longer and longer, which not only causes widespread visual damage, but also causes serious neck damage due to long-term head bending. The attention to the term "neck massage pillow""U shaped massage pillow" is gradually increasing, and the market sales of massage pillows are also increasing. However, consumers have low awareness of massage pillow brands.
At present, the mainstream massage pillows in the market are divided into manufacturers' Private label and OEM brands. If according to the price positioning, Breo,US Westinghouse, Japan USKI and OSHO are positioned in the high-end market, and the price is basically more than 1000 yuan, the middle and high-end multi-level market brands include Sevencool Tech,7COOL, AUX, Jiabai, Jingyou, Haier, Philips, Panasonic and other brands. Among them, the 7COOL brand neck massage pillow belongs to the manufacturer's Private label, and the manufacturer has a productive enterprise with multiple links of product design, research and development, production and sales. The domestic neck massage pillow industry has produced a group of companies with brand and technological advantages, and the brand market concentration is expected to further increase.
The production company of the 7COOL brand, Sevencool Technology ( 7COOL brand ), has over 100 domestic and international patents, over 6000 square meters of modern production plants, and a complete and scientific quality management system. From product research and development, incoming material testing, automated production, on-site management, product inspection, and after-sales service, it has all achieved systematization. Currently, it has a large-scale production capacity of 500000 finished machines per month, not only producing its own brand series products, We also provide OEM and ODM outsourcing services for the market.
