Neck massage pillow depends on China manufacturing .
Global massage appliance production depends on China Sevencool manufacturing
U.S. remains China's largest exporter
Massage health appliances is a general term for massage appliances for the whole body or various parts of people's bodies, mainly including massage chairs, massage pillows, foot massagers and other small massage appliances. Growth, as of 2019, the global massage appliance market size is estimated to exceed 15.03 billion US dollars, an increase of 8.99% year-on-year. From 2013 to 2018, the compound annual growth rate (CAGR) of the massage appliance industry reached 9.4%.
Asia is one of the regions with the fastest growing demand in the global massage appliance market. From 2014 to 2019, the compound growth rate of the market size of the Asian massage appliance industry was 9.11%. Among them, mainland China is one of the important consumer markets for massage appliances in Asia. In the future, with the growth of health demand, increased consumption, sharing economy and other factors, the market demand for massage appliances will further expand.
At present, the mainstream massage pillows on the market are divided into the manufacturer's own brand and the OEM brand. According to the price positioning, Beiqiong, Westinghouse in the United States, Ryosuke in Japan, and OSHO are positioned in the high-end market. Brands in the primary market include 7COOL, Oaks, Jiabai, Neck Friends, Haier, Philips, Panasonic and other brands. Among them, the Sevencool brand massage pillow belongs to the manufacturer's own brand, and the manufacturer has a production-oriented enterprise with multiple links of product design, research and development, production and sales. The domestic massage pillow industry has produced a number of companies with brand and technological advantages, and the concentration of the brand market is expected to be further improved.
The epidemic that has continued to this day has made everyone's awareness and pursuit of "health" once again improved. The main groups that attach importance to health preservation have gradually covered the middle-aged and young people from the old age group, and the market volume has increased again. With the overall improvement of residents' consumption level year by year, health care equipment is bound to be integrated into daily life. A report released by the Tongce Research Institute shows that in the post-epidemic era, there will be more health care industry projects that focus on "nursing care". Compared with professional medical and health management, more easy-to-operate health products will enter the market.
The brand's production company, Sevencool Tech Corp, has more than 100 domestic and international patents, more than 6,000 square meters of modern production plants, and a complete and scientific quality management system, from product development, incoming inspection, automated production, on-site management, product inspection to after-sales service. All of them have been systematized. At present, it has a large-scale production capacity of 500,000 finished machines per month. It not only produces its own brand series products, but also provides OEM and ODM business for the market.
Since 2000, domestic enterprises have been manufacturing products for overseas massage appliance brands by setting up joint ventures or undertaking OEM and ODM contracts to undertake international orders. Since its development, China has already become the global manufacturing center of massage equipment, and has formed a huge industrial chain integrating design, production, sales and service. Although China has become the world's largest production base for massage pillows, most of the production capacity is used for export and the domestic market